For Councils

Why join community panel?

Community Panel provides Councils with the opportunity to access rigorous, scientifically tested commercial market research tools that have been validated by leading academics. The online panel approach is quickly becoming the standard for commercial applications, due to the quick turnaround and flexibility in the types of questions asked, especially when compared with computer-assisted telephone interviews. Becoming a Community Panel member allows your Council to engage with the local residents, hear their voices and provide the services they need.

Councils gain not only access to the survey instrument and panel management, but also access to friendly market research expertise. From survey creation and design right through to professional reports detailing the results for a particular issue, Community Panel provides as much or as little hands-on help as you need. Our flexible tools and researchers will tailor each consultation to suit the needs of the specific issue.

Community Panel has expanded to offer not only an online component, but also the chance to send UniSA-branded researchers into the field, to supplement an existing survey. Member Councils take advantage of this to capture hard-to-reach segments of the community, and to build their Panel further.

What tools can I use?

Community Panel gives Councils standard measurement tools, such as Likert scales or “pick any”, but we also offer some more interesting ways to elicit community sentiments.

Hot Spot
Hot spot allows Councils to embed images, such as maps of an area, to elicit responses from respondents when they might not have the words to express exactly what they mean. For instance, asking the community which parks they use might not mean much unless they can show you exactly which one they’re talking about.

Pick, Group & Rank
Ranking questions are a popular and easy way to quickly sort the wheat from the chaff. Our easy-to-use interface also allows respondents to sort items into categories.

Rank Order

It can be useful to make trade-offs explicit. When community members have to think about giving up one thing in order to take advantage of another, we can really begin to see how their value structures work. Slider type questions allow us to do this quickly and easily.